Compared to the 3% salt content of ordinary sea water, the Dead Sea water contains 32% salts with relatively high concentration of minerals such as magnesium, calcium, bromide, and potassium. Exposure to Dead Sea water is uniquely acclaimed for nourishing the skin, easing rheumatic discomfort, activating the circulatory system, and relaxing the nerves. This is endorsed by European Health Funds who send their members to be treated by the Dead Sea for chronic skin and rheumatic conditions. Floating effortlessly permits free, relaxed and easier movement in the water thus enhancing the effects of physiotherapy.

Premier serums are a highly active, concentrated form of skin care treatment. Used in conjunction with moisturizing creams, they enhance the effects by absorbing directly into your skin cells and, in addition to the highly active effects, they prepare your skin to take in the moisturizing cream. The serum acts as a director, if you will, extracting from the moisturizer the best possible outcomes for your skin. When using both, apply the serum first followed by the moisturizer.

Yes. First cleanse, then tone, moisturize and then apply makeup. You should always apply a Premier Dead Sea moisturizer before makeup as the moisturizer will act as a perfect base and barrier, preventing the makeup from blocking your pores.

Not only did Cleopatra bathe at the Dead Sea but it is said that she went to great lengths and spared no expense to secure exclusive rights over the Dead Sea region. Some even speculate that because the Romans commanded the Dead Sea region, Marc Antony was a means to an end for Cleopatra’s indefatigable desire for eternal beauty. To borrow the line from a famous shaving company mogul, Cleopatra liked the Dead Sea so much she bought the company! Well, the ancient equivalent anyway – at Cleopatra’s command, pharmaceutical and cosmetic factories were built in the region to capture the beauty benefits of the therapeutic Dead Sea minerals and mud. The remains of these buildings can still be seen today at Ein Bokek and Ein Gedi.

Due to high demand, there are times where many of our items quickly sell out.
We sincerely apologize should you ever run into that inconvenience. If an item selected is out of stock at the time of your order, you will be notified via email and given an estimated date of shipping.